How do we convince people to eat healthier foods?
For this project I interviewed my classmate Chris. Chris is young, healthy, and busy. He is highly motivated to cook meals at home, but does not have a lot of experience cooking and is afraid healthy meals will take too much time, so often ends up eating out.
Chris is highly motivated but has low ability, so he needs a product to facilitate eating healthy and learning what he can easily cook at home. My response is Goodbox, which is a dinner building tool kit that uses IKEA as a model for building something complicated out of simple materials and with easily understandable instructions.
The Goodbox is pre-packed for grab-and-go convenience and all boxes range from 20-60 minutes hands on cooking time.
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